Exploring New Avenues for the Prevention of Non-Communicable Diseases by Involving Non-Health Sector Professionals in Their Early Detection
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Abstract
The proportion of deaths due to Non-Communicable Diseases (NCDs) in India has increased from 37.9% in 1990 to 61.8% in 2016. The four major NCDs are cardiovascular diseases (CVDs), cancers, chronic respiratory diseases (CRDs), and diabetes, all of which share four behavioural risk factors: unhealthy diet, lack of physical activity, and use of tobacco and alcohol. National Programme for Prevention of Non-Communicable Disease provides financial support for state-level NCD awareness activities under their Programme Implementation Plans (PIPs) of the healthcare delivery system.
This document aims to explore the role of professionals from non-healthcare sector, in the early detection of NCDs, e.g., hair dressers, beauticians, personal trainers, and chefs. They have the potential to significantly contribute to the early detection of NCDs through their everyday interactions with clients. They can observe red flag signs like unusual hair loss, skin changes, nail discoloration, or dietary patterns that might indicate health issues such as thyroid problems, liver disease, or cardiovascular conditions. Studies, such as the North Carolina BEAUTY and Health Project, suggest that salons and other non-healthcare settings can effectively support health promotion strategies by incorporating health-related conversations to their clients. However, this approach also presents challenges, including the risk of misdiagnosis, ethical concerns, and the potential for exploitation. To address these issues, it is essential to provide non-healthcare workers with targeted training and clear guidelines, ensuring that they complement rather than replace formal medical services. Integrating their efforts with broader public health strategies can enhance community health outcomes for NCDs.
